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Predictive Analytics – The important insight might be in data you already have
One of the current buzzwords flying around our industry at the moment (despite being over 70 years old) is predictive analytics. So, what’s the big deal, and why are we only just beginning to give it the attention and appreciation it deserves if it’s older than most of us are now? Hold onto your top hats, do up your top buttons and strap yourse...
Representativeness – HRW Shift podcast
Our Shift team (HRW’s in-house experts in behavioural psychology) continuously strive to explore ever evolving areas i...
HRW award success and ‘information overload’ at EphMRA 2018
The HRW team attend the European Pharmaceutical Market Research Association (EphMRA) Conference. On a warm June day, Car...
Blending quant and qual to paint a new picture…
An approach to research which challenges our traditional thinking and considers both rational and emotional elements of ...
OR:BIT takes on ASCO: What to Watch in Oncology in the Year Ahead
Lisa Logan, member of HRW’s OR:BIT (Oncology Research:Business Intelligence Team), attended the ASCO conference in the...
Blockchain, bots, and machine learning: Demystified
Simplifying intimidating technology words and their applications for healthcare research. The trouble with emerging tech...
HRW 2018 Global Company Day – It’s all about ‘Wellbeing’
The first company day of 2018 saw the HRW UK and Swiss teams take to the streets of Oxford in search of Wellbeing, our t...
HRW talking technology and behavioural science at BHBIA
We are thrilled to announce that we have been invited to convene a training session at the BHBIA Annual Conference 2018 ...
HRW attendance at the Intellus Worldwide Summit 2018
We are delighted to announce that we’ve been accepted to present a paper and co-lead a discussion group at this monthâ...
The deep Ocean – HRW Shift podcast
Our Shift team (our in-house experts in behavioural psychology) continuously strive to explore ever evolving areas in th...
GDPR is just the golden rule with a new name
We’re no strangers to acronyms in the healthcare market research world; MR, AE, CL, TDI. ZINC, BHBIA, EphMRA… even o...