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Get real! A deep-dive into the world of dynamic stimulus as a tool to enhance research outcomes
Do we really reflect reality when we share traditional stimulus material in the market research setting? Jess Woodhead (Senior Research Manager) takes us through the future of dynamic stimulus design and what it can offer your business… The challenge How often do you think about how realistic the market research environment is? Think about when w...
HRW Oncology team at ASCO Conference
This year, HRW was delighted to be able to join the hustle and bustle of this year’s American Society of Clinical Onco...
Failing to succeed
Q: What do Crystal clear soda by Pepsi, green Ketchup, and a Donald Drumpf board game have in common? A: They are all re...
HRW present ‘positive disruption’ at BHBIA 2017
There are so many opportunities for ‘positive disruption’ to make pharmaceutical market research better and more eff...
PMRG Connect 2017: X Marks the Spot
Though the sunny weather in Orlando had us feeling thirsty for an ice-cold Margarita, the theme and concepts featured in...
The power of social media – it continues to surprise and delight
We know that social media is a powerful tool and that tapping into it for the likes of social media scraping or accessin...
HRW speaking at EphMRA Conference
We are delighted to have been invited to present at the European Pharmaceutical Market Research Association (EphMRA) con...
Long live the IDI
Innovation vs. Classic The continued relevance of the IDI within the ever-changing qualitative landscape An inquisitive ...
Concept testing that reflects the cascade of behaviour change
The challenge How can we effectively communicate about our brand in ad concepts? What will really resonate with our cus...
HRW featured as thought leader at PMRG Connect 2017
HRW’s Christine Dalzell and Cathy Haw have been invited to present a thought leadership piece at the 2017 PMRG CONNECT...
HRW Presenting 2 papers at BHBIA Conference 2017
We’re honoured to announce that HRW will be presenting two main stage papers at the British Healthcare Business Intell...