The science and art of segmentation

10.09.2015 - 32 minutes

Segmentation research is nearly always interesting, but are you ever left wondering how you can practically use the research? Nicola Vyas, Research Director and Head of HRW’s Analytics Department, will share HRW’s approach to segmentation and will discuss how to make sure that your segmentation research lives and breathes within your organisation long after the final debrief has been delivered.

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