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Abigail Graham
Abigail Potter
Kirsty Page
Abigail started her career in market research when she joined HRW in 2018 and is based in the London office. Abigail enjoys the challenges of organizing multi-market research and loves to work across a wide variety of methodologies (qual and quant) as well as therapy areas. She has been recognized in the industry and was commended for her project management skills in the 2020 BHBIA Best Newcomer award. Abigail has a particular interest in Neuroscience and is a member of HRW Synapse: providing consultancy to the wider company across a range of conditions. Outside of work, Abigail loves to spend time with her family, take long walks with her dog or snuggle up on the sofa with her kitten.
Abi has worked for HRW since 2017, following her decision to change her career after initially joining the working world in the childcare space. She was attracted to her role as Field Controller, as it allows her to apply and hone her excellent organisation and project management skills. Abi takes a shrewd approach to negotiation and liaison with our local partners, to ensure we maintain high standards on research delivery: in a cost effective and efficient way, passing on direct benefits to our clients. In her time outside work, she loves eating out, travelling and long walks with the dog.
Kirsty joined HRW in 2009 after completing a Masters and Post-Graduate Degree in Modern History from St Andrews University. Market research proved to be the ideal role for Kirsty, allowing her to follow her expertise in digging deep into data and distilling information into well balanced stories, full of rich insights that provide clear strategic direction. Kirsty’s particular passion lies in patient research, and finds it particularly rewarding to work closely with clients who are motivated and focused on the concept of making a meaningful difference in the lives of patients. She is also immersed in the oncology sphere through her role within HRW's oncology team, OR:BIT. In her spare time, Kirsty enjoys going to see live comedy and theatre.
Blog, News & Insights.
Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science
In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy Koloski, Behavioural ...
Episode 35: Antibiotic Resistance Communications
HCPs can sometimes lack confidence in their ability to diagnose, and prescribe antibiotics as a ‘safe’ option, howev...
Episode 34: Self Nudging
Have you been sticking to your New Year’s resolutions? Many of us would’ve set goals at the start of the year to ...
Episode 31, Part 3: Language and Suicide Ideation
In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s...
Episode 33: Agony Aunt
Ever wonder why people make certain decisions? Still getting to grips with how Behavioural science can impact your busin...
Behavioural Science FAQs
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Unlocking Behavioural Insights: The Power of Linguistic Analysis in Healthcare
In this session, we delved into the significant role that linguistic analysis plays in understanding patient, caregiver,...
When Behavioural Science Backfires (and What You Can Do To Stop It Happening)
Behavioural science offers quality insights and actionable recommendations when applied correctly, but too often it back...
How Can Behavioural Science Help Us Predict The Future?
A key challenge in research is that we are terrible at predicting what we (and others) will think and do in the future. ...
How Behavioural Science Can Bring Patient and Caregiver Segments To Life
In this session, we shared innovative techniques in applying behavioural science to flesh out patient and caregiver segm...
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...
Masterclass Menu
At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...
How Your Underwear Can Help your Health
Calling all the ladies, women and girls AND all the men and boys that want to look out for the women in their lives! ...
Six Tips from Two Decades of Oncology Concept Testing
At HRW, we’ve been testing oncology advertising concepts and messages within healthcare professionals for over 20 year...
Navigating the Risks of AI in Market Research
The explosion in AI tools over the last 2 years has brought with it numerous new abilities as well as efficiencies withi...
Sepsis Awareness Day: Together We Can Succeed
September is Sepsis awareness month with Friday 13th September 2024 being World Sepsis Day. Certainly, this year has bee...
Precision Medicine: European Academy of Neurology Congress
Earlier this year, I attended the European Academy of Neurology Congress. Over the five-day event, I noticed many discus...
Upcoming Events:
Ghetts Conflict of Interest
25/11/2022
19:00 -21:00
Ghetts Conflict of Interest #2
17/08/2022
Submission @ Black Swan
26/08/2022
Submission @ Black Swan #2
12/11/2022
The Psychedelic Furs
13/10/2022
Ghetts Conflict of Interest #3
11/08/2022
The Psychedelic Furs #2 #2
The Psychedelic Furs #2
The Psychedelic Furs #3
10/08/2022
Therapy Expertise
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Behavioural Science
Patient Research
Qualitative Research
Innovation
Quantitative Research
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Virgil Abloh
Creative Director | Off White
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Behavioural Economics
Psycho-Linguistics + Neurolinguistic Programming (NLP)
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