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Abigail Graham
Abigail Potter
Kirsty Page
Abigail started her career in market research when she joined HRW in 2018 and is based in the London office. Abigail enjoys the challenges of organizing multi-market research and loves to work across a wide variety of methodologies (qual and quant) as well as therapy areas. She has been recognized in the industry and was commended for her project management skills in the 2020 BHBIA Best Newcomer award. Abigail has a particular interest in Neuroscience and is a member of HRW Synapse: providing consultancy to the wider company across a range of conditions. Outside of work, Abigail loves to spend time with her family, take long walks with her dog or snuggle up on the sofa with her kitten.
Abi has worked for HRW since 2017, following her decision to change her career after initially joining the working world in the childcare space. She was attracted to her role as Field Controller, as it allows her to apply and hone her excellent organisation and project management skills. Abi takes a shrewd approach to negotiation and liaison with our local partners, to ensure we maintain high standards on research delivery: in a cost effective and efficient way, passing on direct benefits to our clients. In her time outside work, she loves eating out, travelling and long walks with the dog.
Kirsty joined HRW in 2009 after completing a Masters and Post-Graduate Degree in Modern History from St Andrews University. Market research proved to be the ideal role for Kirsty, allowing her to follow her expertise in digging deep into data and distilling information into well balanced stories, full of rich insights that provide clear strategic direction. Kirsty’s particular passion lies in patient research, and finds it particularly rewarding to work closely with clients who are motivated and focused on the concept of making a meaningful difference in the lives of patients. She is also immersed in the oncology sphere through her role within HRW's oncology team, OR:BIT. In her spare time, Kirsty enjoys going to see live comedy and theatre.
Blog, News & Insights.
Episode 41: Digging into Disinformation
What can we trust in the age of AI and bite-sized content? With the rapid rise of artificial intelligence and the dom...
Episode 40: Does Parenting Change Our Brain?
From sleepless nights to endless cuddles, parenting feels transformative, but does parenting change our brains? In ou...
Episode 39: Behavioural Science FAQs
Curious about the inner workings of decision making? Wondering how Behavioural Science can transform your business? T...
Episode 38: Careers in Behavioural Science
Have you ever thought about pursuing a career in Behavioural Science? In our latest podcast, HRW Shift share their jo...
Episode 37: Why Behavioural Science and Quantitative Research Are Perfect Partners
Many recognise how behavioural science enhances qualitative research through guiding interviews and questionnaires to un...
From the Latest Developments to Real-World Impact: What’s Next in Neurology & Psychiatry?
Neurology and psychiatry are evolving fast, but separating genuine progress from conference noise isn’t easy. In our ...
Behavioural Science FAQs
We closed out HRW Shift’s 5th Annual Celebration of Behavioural Science with a session designed just for you, our po...
Beyond Self-Reports: Leveraging Digital Tools and Passive Methodologies to Capture Authentic Patient Behaviour
Are We Really Capturing How Patients Behave? Traditional research methods often fall short, skewed by the Hawthorne e...
The Psychology Inside Your Health App: Behavioural Science in Digital Health
Digital health is evolving, but are patients keeping up? From wearables to virtual care, digital health is transforming...
What AI Gets Wrong about Behavioural Science
AI vs. Human Behaviour: Can Machines Really Understand Us? AI can process mountains of data in seconds, spotting patter...
From Data to Decisions: Enhancing Tracking Research with Behavioural Science
Ever wondered why your brand tracking tells you what is happening but not why? It’s not just metrics, it’s motivatio...
Unravelling the Language: A Linguistic Exploration of Communication Patterns in ITP and wAIHA
...
Unravelling the Language: A Linguistic Exploration of Communication Patterns in Rare Haematological Diseases
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
DTC Marketing in Healthcare: Breaking Through the Noise
Direct-to-Consumer marketing is becoming a critical capability for healthcare brands. As regulatory change, digital acce...
Neuroscience in 2025: Five Breakthroughs Shaping the Brain’s Future
Neuroscience in 2025 marked a turning point for how we understand the brain across the lifespan. From early development ...
How to Better Patient Engagement in Healthcare
Struggling to influence patient adherence or prescribing decisions? You’re not alone. Many healthcare professionals re...
Battling Loneliness Over the Festive Period
The December festive period is often portrayed as the most joyful time of the year, a celebration of togetherness, famil...
Why Over-Explaining Matters for Healthcare Marketing
Have you noticed how TV characters are suddenly spelling everything out? Repeating plans, narrating their thoughts, and ...
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Ghetts Conflict of Interest
25/11/2022
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Ghetts Conflict of Interest #2
17/08/2022
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26/08/2022
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12/11/2022
The Psychedelic Furs
13/10/2022
Ghetts Conflict of Interest #3
11/08/2022
The Psychedelic Furs #2 #2
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10/08/2022
Therapy Expertise
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Behavioural Science
Patient Research
Qualitative Research
Innovation
Quantitative Research
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Virgil Abloh
Creative Director | Off White
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Behavioural Economics
Psycho-Linguistics + Neurolinguistic Programming (NLP)
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