On May 19th we were delighted to host HRW’s Innovation Day 2020: an afternoon of short webinars guiding you through a wide variety of recent innovations, technologies, and methodologies that have been evaluated or piloted by HRW in self-funded studies.
From wearable technology to Fast Association Tests, our presenters shared a balanced view of how these different tools: how they work, where they add value (and where they should be used with caution!), with real examples from our pilots and subsequent client studies.
Scroll down to review our full range of sessions and keynote speakers – and click to watch the recordings
Our programme for 2020 covered:
Market research stimulus design including virtual reality
The use of fast association tests in market research
Experimental economics to improve the accuracy of uptake measurement
Neurometrics and their application in market research
The use of passive sensors and scales to monitor adherence
Eye tracking and facial coding in campaign research
Wearable technology to walk in patients’ shoes
Passive digital media tracking and real-world smartphone app use
Capture of voice recordings in quant surveys
Enjoyed sharing and exploring these areas of innovation with you! Please get in touch via firstname.lastname@example.org for the password to open recordings