Episode 27: Reciprocity
“You scratch my back, I scratch yours”. Standard economics considers individuals selfish, but behavioural economics explains that reciprocity (returning someone’s actions)is an evolutionarily ingrained concept, which we see at play every day: have you ever bought or considered buying a product when someone offered you a sample? Have you put m...
Episode 26: Choice Overload
Choice overload can be a tricky thing; whether it’s deciding which chocolate bar to snack on or choosing the right hea...
Episode 1: Biomarkers in Oncology
The interplay between targeted therapy and a patient’s expression of specific biomarkers is an important aspect to con...
Episode 2: Spotlight on Alzheimer’s Day: Insights from Research
This year, as part of World Azheimer’s Day, Alexandra Petrache, Senior Behavioural Science Analyst and valued member o...
Episode 1: Into The Spotlight
Migraines are actually a debilitating neurological disease, and although they are seen as a common headache disorder, th...
Episode 25: Your Behavioural Science Questions Answered
Earlier this year, HRW Shift, our team of behavioural scientists, ran its Second Annual Celebration of Behavioural Scien...
Episode 24: Beyond Traditional Patient Empowerment
Behavioural research has proven that patients can experience a greater treatment journey when a solid support system is ...
Episode 23: How can we better serve our future selves?
How much does your current self help your future self? Do you often take steps to safeguard your financial future or dev...
Episode 22: Biases in Sports
Do you wear your lucky shoelaces when you go running? Have you witnessed how a basketball player is hailed as having a &...
Episode 21: Idioms and Behavioural Science
Idioms are a type of figurative language that inundate our daily lives, but you may not even realise you’re using them...
Episode 20: Gestures: A Useful Visual Language
Gestures can come in handy, especially when you find yourself lost in translation, but have you ever used a well-intenti...
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