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Behavioural Science

Episode 33: Agony Aunt

Ever wonder why people make certain decisions? Still getting to grips with how Behavioural science can impact your business? As part of our 3rd Annual Celebration of Behavioral Science webinar series, HRW Shift, our team of award winning, in-house Behavioural scientists, dug into your burning questions, from how you can implement Behavioural sci...

20 mins
Podcast
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Behavioural Science

Episode 32: Vaccine Hesitancy

During the launch of the COVID-19 vaccine, a significant amount of content circulated expressing skepticism about the re...

2 mins
Podcast
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Behavioural Science

Episode 31, Part 2: Anti-fat Bias

Harvard data shows that over the years, implicit bias against race, sexuality, age, and disability have all decreased. H...

20 mins
Podcast
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Behavioural Science

Episode 31, Part 1: Linguistics Analysis: Instagram Captions and Mental Health

The so-called reality or standards that social media continues to enforce is reshaping people’s social norms and attit...

19 mins
Podcast
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Neuroscience

Episode 3: Music and Alzheimer’s Disease

Music and its potential therapeutic effects have been of interest in various research fields, especially in patients dia...

15 mins
Podcast
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Behavioural Science

Episode 30: Procrastination

Has the fear and anxiety of discovering a diagnosis ever held you back from reaching out to your GP? HRW Shift, our t...

16 mins
Podcast
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Behavioural Science

Episode 29: Common Biases encountered in Patient Research

At HRW, we’ve carried out numerous patient research projects across several different therapy areas. During this resea...

15 mins
Podcast
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Behavioural Science

Episode 28: Common Biases encountered in HCP Research

HCPs play a key role in driving treatment choice, however even with their extensive knowledge and experience, they’re ...

15 mins
Podcast
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Behavioural Science

Episode 27: Reciprocity

“You scratch my back, I scratch yours”. Standard economics considers individuals selfish, but behavioural economics ...

15 mins
Podcast
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Behavioural Science

Episode 26: Choice Overload

Choice overload can be a tricky thing; whether it’s deciding which chocolate bar to snack on or choosing the right hea...

30 mins
Podcast
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Therapy Area Expertise

Episode 1: Biomarkers in Oncology

The interplay between targeted therapy and a patient’s expression of specific biomarkers is an important aspect to con...

16 mins