Seems “obvious” – How Behavioural Science helped avoid wrong decisions
There comes a time when research results can often be saying ‘do this’, and what we consider to be the ‘obvious answer’ can lead us down the wrong path. So how can we be sure that we’re not being misled by misinterpretation? Join our Global Head of Behavioural Science, Katy Irving on a journey through three case studies where behavioural ...
Behavioural Science Agony: Solving Your Real Business Problems
Still getting to grips with how behavioural science can impact your business? In the final session of HRW Shift’s ...
Shift or Stick? When The Answer To Your Challenge Isn’t What You Think
How do you know when the intuitive answer isn’t the right solution? When is the most popular answer not the right ...
Winning COM-B Nation: A Model for Behaviour Change
Have you ever completed a piece of market research but felt you needed to dig deeper? Do you understand barriers impacti...
Nudging You into The Mindspace: Nine ‘Need-To-Know’ Nudges
What are the most powerful behaviour change levers? Heard about behavioural science but wondering where to begin? You ma...
Get It Out Your System: Behavioural Economics Beyond System 1 & 2
On Tuesday 16th February 2021, we were delighted to launch HRW’s inaugural Celebration of Behavioural Science. This co...
Agility in Action
Following the success of our EphMRA Agile webinar in September 2020, our in-house expert Yuliya Fontanetti (Senior Direc...
Sound of Insights: Voice Surveys and Audio Emotion Response
How can we get more depth from open ended responses? What are the strengths and pitfalls of voice questions in surveys? ...
Information In, Influence Out: Passive Media Tracking
How do patients find information on their conditions? Which digital media channels would be most effective to reach my a...
Wearing Your Heart on Your Sleeve: Accessing Patient Reality with Wearable Technology
How well do the techniques lend themselves to generating meaningful insights? How we do we best use this type of technol...
Beyond the Response: Eye-tracking and Facial Coding
Can you capture unconscious reactions to your communications? Can you used non-verbal cues to validate verbalized respon...
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