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Expertise
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Behavioural Science
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Innovation
Quantitative Research
Qualitative Research
Oncology
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Therapy Expertise
Patient Research
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Step 1
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Step 2
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Step 3
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Step 4
Behavioural Economics
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Psycho-Linguistics + Neurolinguistic Programming (NLP)
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Abigail Graham
Abigail Potter
Kirsty Page
Abigail started her career in market research when she joined HRW in 2018 and is based in the London office. Abigail enjoys the challenges of organizing multi-market research and loves to work across a wide variety of methodologies (qual and quant) as well as therapy areas. She has been recognized in the industry and was commended for her project management skills in the 2020 BHBIA Best Newcomer award. Abigail has a particular interest in Neuroscience and is a member of HRW Synapse: providing consultancy to the wider company across a range of conditions. Outside of work, Abigail loves to spend time with her family, take long walks with her dog or snuggle up on the sofa with her kitten.
Abi has worked for HRW since 2017, following her decision to change her career after initially joining the working world in the childcare space. She was attracted to her role as Field Controller, as it allows her to apply and hone her excellent organisation and project management skills. Abi takes a shrewd approach to negotiation and liaison with our local partners, to ensure we maintain high standards on research delivery: in a cost effective and efficient way, passing on direct benefits to our clients. In her time outside work, she loves eating out, travelling and long walks with the dog.
Kirsty joined HRW in 2009 after completing a Masters and Post-Graduate Degree in Modern History from St Andrews University. Market research proved to be the ideal role for Kirsty, allowing her to follow her expertise in digging deep into data and distilling information into well balanced stories, full of rich insights that provide clear strategic direction. Kirsty’s particular passion lies in patient research, and finds it particularly rewarding to work closely with clients who are motivated and focused on the concept of making a meaningful difference in the lives of patients. She is also immersed in the oncology sphere through her role within HRW's oncology team, OR:BIT. In her spare time, Kirsty enjoys going to see live comedy and theatre.
Blog, News & Insights.
World Parkinson’s Day – Reflecting on the Latest Developments
Key Takeaways from 2023 International Congress for Parkinson's and Movement Disorders Research has shown that different...
HRW 2024 Annual Innovation Challenge
Innovation has always been an important and integral part of HRW – both externally and internally. That’s why, every...
Waking up to Sleep Disorders
I am moderating a virtual focus group late one evening, with four British GPs. We are discussing insomnia, and it is evi...
An Interview with TGCT: Rare Disease Day
As part of Patient Panorama’s commitment to listen to patients, our ‘Patient Voice’ series aims to shine a spotlig...
The Complexities of Segmentation and Targeting in the Pharma Industry
Segmentation can be one of the most powerful tools for launching targeted and impactful communication strategies, but th...
Responsible AI: Harnessing Power, Promoting Safety
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucin...
Leveraging AI to Enhance Market Research
With numerous AI platforms emerging each day claiming to take your research insights to the next level, it can be unclea...
Demystifying AI: From Fundamentals to Impact
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing....
Behavioural Science FAQs
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Bridging the Gap Between Patients and HCPs with Behavioural Science
In the sixth session of our 3rd Annual Celebration of Behavioural Science webinar series, Jeremy Koloski, Senior Behavi...
Episode 34: Self Nudging
Have you been sticking to your New Year’s resolutions? Many of us would’ve set goals at the start of the year to ...
Episode 31, Part 3: Language and Suicide Ideation
In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s...
Episode 33: Agony Aunt
Ever wonder why people make certain decisions? Still getting to grips with how Behavioural science can impact your busin...
Episode 32: Vaccine Hesitancy
During the launch of the COVID-19 vaccine, a significant amount of content circulated expressing skepticism about the re...
Episode 31, Part 2: Anti-fat Bias
Harvard data shows that over the years, implicit bias against race, sexuality, age, and disability have all decreased. H...
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...
Masterclass Menu
At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...
Upcoming Events:
Ghetts Conflict of Interest
25/11/2022
19:00 -21:00
Ghetts Conflict of Interest #2
17/08/2022
Ghetts Conflict of Interest #3
11/08/2022
Submission @ Black Swan
26/08/2022
Submission @ Black Swan #2
12/11/2022
The Psychedelic Furs
13/10/2022
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Virgil Abloh
Creative Director | Off White
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Subheading:
Touring their critically acclaimed latest album, Made Of Rain, this record is classic Psychedelic Furs in both its sound and execution. In recent years they have toured the globe & their legend…
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