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Expertise
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Behavioural Science
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Innovation
Quantitative Research
Qualitative Research
Oncology
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Therapy Expertise
Patient Research
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Step 1
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Step 2
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Step 4
Behavioural Economics
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Psycho-Linguistics + Neurolinguistic Programming (NLP)
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Abigail Graham
Abigail Potter
Kirsty Page
Elinor Day
Abigail started her career in market research when she joined HRW in 2018 and is based in the London office. Abigail enjoys the challenges of organizing multi-market research and loves to work across a wide variety of methodologies (qual and quant) as well as therapy areas. She has been recognized in the industry and was commended for her project management skills in the 2020 BHBIA Best Newcomer award. Abigail has a particular interest in Neuroscience and is a member of HRW Synapse: providing consultancy to the wider company across a range of conditions. Outside of work, Abigail loves to spend time with her family, take long walks with her dog or snuggle up on the sofa with her kitten.
Abi has worked for HRW since 2017, following her decision to change her career after initially joining the working world in the childcare space. She was attracted to her role as Field Controller, as it allows her to apply and hone her excellent organisation and project management skills. Abi takes a shrewd approach to negotiation and liaison with our local partners, to ensure we maintain high standards on research delivery: in a cost effective and efficient way, passing on direct benefits to our clients. In her time outside work, she loves eating out, travelling and long walks with the dog.
Kirsty joined HRW in 2009 after completing a Masters and Post-Graduate Degree in Modern History from St Andrews University. Market research proved to be the ideal role for Kirsty, allowing her to follow her expertise in digging deep into data and distilling information into well balanced stories, full of rich insights that provide clear strategic direction. Kirsty’s particular passion lies in patient research, and finds it particularly rewarding to work closely with clients who are motivated and focused on the concept of making a meaningful difference in the lives of patients. She is also immersed in the oncology sphere through her role within HRW's oncology team, OR:BIT. In her spare time, Kirsty enjoys going to see live comedy and theatre.
Elly brings big picture vision and a natural focus on translating data and insight into thinking that supports commercially sound decision making. With over a decade's experience in research and across therapy areas, Elly has an emphasis on storytelling to bring data to life in a tangible way, enabling you to embed key insights and direction within your brand team. Away from work Elly is a drummer in a Samba band, enjoys performing, hosting and attending festival and loves nothing more than spending time with her young family exploring the beaches of Pembrokeshire and West Wales where she is based.
Blog, News & Insights.
Boys Don’t Cry: The Impact of Gender Norms Within Psychiatry
Think back to the last time that you took a sick day – at what moment did you become certain that you were ill? Was th...
Reflecting on Equity this International Women’s Day
Today is International Women’s Day, a day dedicated to celebrating the social, economic, cultural, and political achie...
It’s Only Natural: Dissecting The Appeal to Nature Fallacy
Nature knows best You know the scene. Lulled by David Attenborough dulcet tones, you watch as a pack of wildebeest graz...
Complexities of Chronic Pain: How Do You Believe It and Treat It, If You Can’t See It?
Exploring Pain Pain, while unpleasant, is a crucial component of our survival. Without pain, we would have no motivat...
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...
Politics, Prevention, and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
The Twitter conversation surrounding vaccines has evolved over the course of the COVID-19 pandemic. When comparing US an...
The Future of Psychiatry? A debate on Psychedelic and Dissociative Treatments
In recent years, the ‘noise’ around the use of psychedelics and dissociatives to treat different neurologica...
Behavioural Science FAQ Session
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Picking the Right Intervention (a COM-B Masterclass)
Helping people to change their behaviours is difficult, but the first step in attacking difficult challenges is to break...
Turbo-Charging Your Segmentation Studies with BeSci
In this webinar, Rhiannon Phillips, Associate Director of Behavioural Science, demonstrates how secondary behavioural sc...
Episode 29: Common Biases encountered in Patient Research
At HRW, we’ve carried out numerous patient research projects across several different therapy areas. During this resea...
Episode 28: Common Biases encountered in HCP Research
HCPs play a key role in driving treatment choice, however even with their extensive knowledge and experience, they’re ...
Episode 27: Reciprocity
“You scratch my back, I scratch yours”. Standard economics considers individuals selfish, but behavioural economics ...
Episode 26: Choice Overload
Choice overload can be a tricky thing; whether it’s deciding which chocolate bar to snack on or choosing the right hea...
Episode 1: Biomarkers in Oncology
The interplay between targeted therapy and a patient’s expression of specific biomarkers is an important aspect to con...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...
Masterclass Menu
At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...
Huxly – Segmenting the population during the pandemic
...
Passive Mobile Tracking: Use of apps for health behaviour change
App Use for Health Behaviou… by HRW Healthcare...
Upcoming Events:
Ghetts Conflict of Interest
25/11/2022
19:00 -21:00
Ghetts Conflict of Interest #2
17/08/2022
Ghetts Conflict of Interest #3
11/08/2022
Submission @ Black Swan
26/08/2022
Submission @ Black Swan #2
12/11/2022
The Psychedelic Furs
13/10/2022
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Virgil Abloh
Creative Director | Off White
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Subheading:
Touring their critically acclaimed latest album, Made Of Rain, this record is classic Psychedelic Furs in both its sound and execution. In recent years they have toured the globe & their legend…
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