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Expertise
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Behavioural Science
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Innovation
Quantitative Research
Qualitative Research
Oncology
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Therapy Expertise
Patient Research
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Step 1
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Step 2
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Step 3
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Step 4
Behavioural Economics
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Psycho-Linguistics + Neurolinguistic Programming (NLP)
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Abigail Graham
Kirsty Page
Abigail started her career in market research when she joined HRW in 2018 and is based in the London office. Abigail enjoys the challenges of organizing multi-market research and loves to work across a wide variety of methodologies (qual and quant) as well as therapy areas. She has been recognized in the industry and was commended for her project management skills in the 2020 BHBIA Best Newcomer award. Abigail has a particular interest in Neuroscience and is a member of HRW Synapse: providing consultancy to the wider company across a range of conditions. Outside of work, Abigail loves to spend time with her family, take long walks with her dog or snuggle up on the sofa with her kitten.
Kirsty joined HRW in 2009 after completing a Masters and Post-Graduate Degree in Modern History from St Andrews University. Market research proved to be the ideal role for Kirsty, allowing her to follow her expertise in digging deep into data and distilling information into well balanced stories, full of rich insights that provide clear strategic direction. Kirsty’s particular passion lies in patient research, and finds it particularly rewarding to work closely with clients who are motivated and focused on the concept of making a meaningful difference in the lives of patients. She is also immersed in the oncology sphere through her role within HRW's oncology team, OR:BIT. In her spare time, Kirsty enjoys going to see live comedy and theatre.
Blog, News & Insights.
Episode 42: How Our Fear of Dying Quietly Shapes Our Health Choices
Why do some health messages inspire action while others get ignored? In our latest podcast, featuring special guest Rot...
Episode 41, Part 2: Digging into Disinformation
If misinformation has always existed, why does it feel so much harder to spot today? In part two of our conversation,...
Episode 41: Digging into Disinformation
What can we trust in the age of AI and bite-sized content? With the rapid rise of artificial intelligence and the dom...
Episode 40: Does Parenting Change Our Brain?
From sleepless nights to endless cuddles, parenting feels transformative, but does parenting change our brains? In ou...
Episode 39: Behavioural Science FAQs
Curious about the inner workings of decision making? Wondering how Behavioural Science can transform your business? T...
Behavioural Science FAQs
To close our 6th Annual Celebration of Behavioural Science webinar series, we handed the agenda over to our audience, yo...
The Paradox of Trust in AI: Why HCPs and Patients Both Over Trust and Under Trust
Can we trust AI to make better decisions, and can we trust ourselves to know when not to? HRW Shift told our audience...
Recall vs Recognition: Understanding How Memory Shapes Decisions
Drawing on behavioural science and real-world healthcare examples, this session explores how brands, messages, and exper...
Help Stakeholders See What You See: A Behavioural Science Approach to Data Visualisation
Catch up with HRW Shift for ‘Help Stakeholders See What You See: A Behavioural Science Approach to Data Visualisation...
Digital Health for All? Understanding Inequity in Digital Health
This session explored why some groups are more likely to benefit from digital health solutions than others and when digi...
The Cognitive Biases That Make Large Language Models So Convincing
We put so much trust in LLMs, but do we know why? Imagine working with a colleague who is fast, confident, articulate...
From Data to Decisions: Enhancing Tracking Research with Behavioural Science
Ever wondered why your brand tracking tells you what is happening but not why? It’s not just metrics, it’s motivatio...
Unravelling the Language: A Linguistic Exploration of Communication Patterns in ITP and wAIHA
...
Unravelling the Language: A Linguistic Exploration of Communication Patterns in Rare Haematological Diseases
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
Behaviour Change Techniques from The Other Side of Change: Lessons for Healthcare Marketers & Insight Teams
While reading The Other Side of Change as part of HRW Shift’s Summer Book Club, I was struck by how many of the storie...
How We Talk About Cancer: When The Power of Fighting and Wellness Turns Into Toxic Positivity
Living with cancer and going through treatment is a traumatic experience, both psychologically, emotionally, physically,...
People, Purpose and Wellbeing: HRW’s Approach to Mental Health
When we talk about wellbeing at HRW, we're not talking about a single initiative, a monthly awareness campaign, or a ben...
Mental Health at Work: Why We Struggle to Prioritise Our Mental Wellbeing
Every year, World Mental Health Day reminds us of the importance of looking after our mental health and wellbeing.We hea...
What the Peak-End Rule Can Teach Us About Patient Experience in Healthcare
Why do some experiences stay with us long after they've ended, while others quickly fade from memory? Imagine walking th...
Upcoming Events:
Ghetts Conflict of Interest
25/11/2022
19:00 -21:00
Ghetts Conflict of Interest #2
17/08/2022
Ghetts Conflict of Interest #3
11/08/2022
Submission @ Black Swan
26/08/2022
Submission @ Black Swan #2
12/11/2022
The Psychedelic Furs
13/10/2022
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Virgil Abloh
Creative Director | Off White
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Touring their critically acclaimed latest album, Made Of Rain, this record is classic Psychedelic Furs in both its sound and execution. In recent years they have toured the globe & their legend…
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