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Expertise
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Behavioural Science
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Innovation
Quantitative Research
Qualitative Research
Oncology
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Therapy Expertise
Patient Research
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Step 1
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Step 2
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Step 3
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Step 4
Behavioural Economics
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Psycho-Linguistics + Neurolinguistic Programming (NLP)
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Abigail Graham
Abigail Potter
Kirsty Page
Abigail started her career in market research when she joined HRW in 2018 and is based in the London office. Abigail enjoys the challenges of organizing multi-market research and loves to work across a wide variety of methodologies (qual and quant) as well as therapy areas. She has been recognized in the industry and was commended for her project management skills in the 2020 BHBIA Best Newcomer award. Abigail has a particular interest in Neuroscience and is a member of HRW Synapse: providing consultancy to the wider company across a range of conditions. Outside of work, Abigail loves to spend time with her family, take long walks with her dog or snuggle up on the sofa with her kitten.
Abi has worked for HRW since 2017, following her decision to change her career after initially joining the working world in the childcare space. She was attracted to her role as Field Controller, as it allows her to apply and hone her excellent organisation and project management skills. Abi takes a shrewd approach to negotiation and liaison with our local partners, to ensure we maintain high standards on research delivery: in a cost effective and efficient way, passing on direct benefits to our clients. In her time outside work, she loves eating out, travelling and long walks with the dog.
Kirsty joined HRW in 2009 after completing a Masters and Post-Graduate Degree in Modern History from St Andrews University. Market research proved to be the ideal role for Kirsty, allowing her to follow her expertise in digging deep into data and distilling information into well balanced stories, full of rich insights that provide clear strategic direction. Kirsty’s particular passion lies in patient research, and finds it particularly rewarding to work closely with clients who are motivated and focused on the concept of making a meaningful difference in the lives of patients. She is also immersed in the oncology sphere through her role within HRW's oncology team, OR:BIT. In her spare time, Kirsty enjoys going to see live comedy and theatre.
Blog, News & Insights.
A User Guide: How To Live With Epilepsy
My name is Kirsty Page, and I have epilepsy. It does seem somewhat dramatic to say it out loud like that; it feels...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Through the Eyes of a Clinical Trial Patient
At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...
Sharing is Caring: The Future of Decision Making
As ASCO this year pursued the theme of “partnering with patients,” it was clear in the abstract submission and selec...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...
Humanizing Quantitative Research with AI and Augmented Reality
As part of our 3rd Annual Innovation Day Webinar series, Alexandra Kuzmina, Innovation Consultant at NOVA (Tech Innov...
Endometaverse: Doctors and Patients in the Market Research Metaverse
HRW Innovation has recently conducted a pioneering first-of-its-kind study exploring endometriosis with both patients an...
Ideas that Stick: Why Liking and Appeal can Lead us Astray when Developing Concepts
Delivering the right concept for your brand is essential to gain consideration and keep your business top-of-mind, and s...
Politics, Prevention, and Pride: Evolution of the Vaccines Discourse on Twitter over the Pandemic
Earlier this year, we undertook research using the Relative Insights platform to highlight key trends in public discours...
An Engaging Experience: User Experience puts the Customers at the Heart of Digital Offering Developments
When pharma and device companies are developing important and novel digital offerings, it’s essential that the experie...
Episode 31, Part 1: Linguistics Analysis: Instagram Captions and Mental Health
The so-called reality or standards that social media continues to enforce is reshaping people’s social norms and attit...
Episode 3: Music and Alzheimer’s Disease
Music and its potential therapeutic effects have been of interest in various research fields, especially in patients dia...
Episode 30: Procrastination
Has the fear and anxiety of discovering a diagnosis ever held you back from reaching out to your GP? HRW Shift, our t...
Episode 29: Common Biases encountered in Patient Research
At HRW, we’ve carried out numerous patient research projects across several different therapy areas. During this resea...
Episode 28: Common Biases encountered in HCP Research
HCPs play a key role in driving treatment choice, however even with their extensive knowledge and experience, they’re ...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...
Masterclass Menu
At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...
Huxly – Segmenting the population during the pandemic
...
Upcoming Events:
Ghetts Conflict of Interest
25/11/2022
19:00 -21:00
Ghetts Conflict of Interest #2
17/08/2022
Ghetts Conflict of Interest #3
11/08/2022
Submission @ Black Swan
26/08/2022
Submission @ Black Swan #2
12/11/2022
The Psychedelic Furs
13/10/2022
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Virgil Abloh
Creative Director | Off White
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Subheading:
Touring their critically acclaimed latest album, Made Of Rain, this record is classic Psychedelic Furs in both its sound and execution. In recent years they have toured the globe & their legend…
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