Our dedicated team of researchers, passionate about public and preventative health, understand the unique challenges of the vaccine market. From vaccine hesitancy and politicization through the logistics, distribution and administration, we help teams understand what is happening in their markets and what is needed to shift behaviours and attitudes to help vaccines achieve their potential.
HRW Boost
No side effects, no disease, no sequelae. And few therapies are as fully studied as vaccines have been. Clients then need a collaborative and specialist research partner who can:
Understand and uncover the attitudinal and behavioural constraints and challenges of the markets.
Identify and recruit the relevant audiences which differ by country, including the advisory groups, purchasers, and those who administer.
Contextualise the logistical constraints and requirements of getting vaccines to the point of delivery, and storing vaccines until ready to administer.
Tailor and deliver research with country specific materials and moderators that fully understand their market and various influences.
Vaccine technology is evolving rapidly – the first proof of concept studies in “reverse-vaccines” which train the immune system not to attack the body have just been published. These have applications in a variety of auto-immune diseases. At the same time, in the developed world, vaccine acceptance has never been lower.
Whether, in adult, pediatric, seasonal, travel or early phase development we combine our deep vaccine and behavioural science knowledge to provide rich and meaningful insight and clear actionable strategic recommendations for addressing the complexity of vaccines markets.
James Roberts
Mollie Collett
Melissa Reinbold
Alicia Crawley
Annabelle Park
Elyse Klarer
Jess Woodhead
Imogen Chandler
James came into market research with an education in international finance and is extremely interested in the business of healthcare. He has been involved in and led teams that focus on vaccines research for over 20 years. His work has included research into all phases of product lifecycle: from understanding the potential of early phase projects, to communications to defend a mature brand from new entrants. A Riva trained seasoned moderator James has personally spoken with thousands of patients, parents, nurses, doctors, KOLs, pharmacists, purchasers etc. He has conducted market research in all areas of the world in pediatric, adult, seasonal, travel and investigational vaccines and brings both a broad and deep understanding of vaccines to the team.
Mollie’s market research background spans both agency and clientside roles and her career is driven by an insatiable curiosity to understand human behaviour and what and how to influence it. Joining HRW in 2023, Mollie was keen bring her broad vaccine experience to the HRW Boost team from its inception. She has done extensive work in vaccines and infectious disease where she has a particular expertise in applying quantitative methodologies. Mollie has a deep interest in exploring perceptions of vaccine-preventable conditions amongst patients, providers and the general public, and identifying ways to drive behavior change that will encourage broad uptake of vaccines in order to reduce the spread and impact of preventable disease.
Melissa brings to the HRW Boost Team nearly a decade’s worth of experience leading primary marketing research studies in the vaccine space. She has supported numerous manufacturers across a wide range of vaccine preventable diseases including: COVID-19, influenza, meningococcal meningitis, pneumococcal disease, RSV, pediatric combinations, and others. Melissa, perpetually curious about the drivers of human behavior, is fascinated by the unique decision-making process and environment of physician, pharmacists, buyer, and consumers with regard to vaccines. She is a master of translating insights into actionable recommendations for her clients.
With a keen interest in public health, and a desire to make a positive impact on society, Alicia’s market research career has been almost entirely devoted to the healthcare space. While Alicia has a breadth of experience across a number of therapy areas, her work in infectious diseases (tuberculosis, HIV etc.) and paediatric vaccines (RSV, seasonal vaccines) has been particularly rewarding.
Annabelle achieved her degree in Psychology from King’s College London University. While her focus of study was Clinical Psychology, her interest in understanding human behavior led her to a career in market research. Personally, she is deeply interested in public health and preventative medicine. She believes vaccines are a powerful force within public healthcare and is vitally interested in supporting efforts that positively impact attitudes and accessibility. Annabelle is experienced working on and managing large multi-country market research initiatives both qualitative and quantitative.
Elyse joined the HRW team with an academic background in life sciences and public health and is currently pursuing her Masters of Public Health at NYU. She is driven by informing healthcare solutions that allow for broader access and adoption to life-saving therapies, like those provided through vaccines. A passionate researcher, Elyse uses her academic background in health management in conjunction with deep subject matter interest to generate meaningful and actionable insights for clients.
Jess is a Vice President in the US and works closely with James, overseeing the Boost team. She has a BSc in Biology and a keen interest in preventative health and the evolution of medicine. Combined with her passion for understanding client strategy and business needs, she supports the team with partnership that leads to commercial success.
As part of her Biomedical Sciences undergraduate degree, Imogen enrolled onto virology and immunology courses, demonstrating a keen interest in the prevention and treatment of infectious disease. Since joining HRW in 2022, Imogen has worked on various projects in this space, including work on HPV and HIV, in which she helped provide valuable and actionable insights for her clients.
Blogs, News, and Insights
Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science
In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy Koloski, Behavioural ...
Episode 35: Antibiotic Resistance Communications
HCPs can sometimes lack confidence in their ability to diagnose, and prescribe antibiotics as a ‘safe’ option, howev...
Episode 34: Self Nudging
Have you been sticking to your New Year’s resolutions? Many of us would’ve set goals at the start of the year to ...
Episode 31, Part 3: Language and Suicide Ideation
In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s...
Episode 33: Agony Aunt
Ever wonder why people make certain decisions? Still getting to grips with how Behavioural science can impact your busin...
Responsible AI: Harnessing Power, Promoting Safety
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucin...
Leveraging AI to Enhance Market Research
With numerous AI platforms emerging each day claiming to take your research insights to the next level, it can be unclea...
Demystifying AI: From Fundamentals to Impact
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing....
Behavioural Science FAQs
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Bridging the Gap Between Patients and HCPs with Behavioural Science
In the sixth session of our 3rd Annual Celebration of Behavioural Science webinar series, Jeremy Koloski, Senior Behavi...
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...
Masterclass Menu
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AI Fundamentals
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The Power of Language in Healthcare: Humanities @ Work Conference
“Words matter” – a short yet powerful opening sentence by keynote speaker Anantha Shankar (Senior Vice Chancellor ...
Building Bridges: Fostering a Stronger Culture of DE&I in Market Research
This year, HRW had the privilege of being invited to speak on a panel at the BHBIA Spring Event: Building a Strong DE&am...
Navigating Uncertainty: Addressing the Complexities of Predicting Future Prescribing
The further we look into the future, the less certain we become. Consider the following questions: What will you...
World Parkinson’s Day – Reflecting on the Latest Developments
Key Takeaways from 2023 International Congress for Parkinson's and Movement Disorders Research has shown that different...
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