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Get It Out Your System: Behavioural Economics Beyond System 1 & 2
On Tuesday 16th February 2021, we were delighted to launch HRW’s inaugural Celebration of Behavioural Science. This complimentary webinar series, hosted by our in-house experts, explored a range of BSci topics: ranging from “beginner” to “advanced” expertise, and including an opportunity for free advice on your questions about applying th...
Agility in Action
Following the success of our EphMRA Agile webinar in September 2020, our in-house expert Yuliya Fontanetti (Senior Direc...
Sound of Insights: Voice Surveys and Audio Emotion Response
How can we get more depth from open ended responses? What are the strengths and pitfalls of voice questions in surveys? ...
Information In, Influence Out: Passive Media Tracking
How do patients find information on their conditions? Which digital media channels would be most effective to reach my a...
Wearing Your Heart on Your Sleeve: Accessing Patient Reality with Wearable Technology
How well do the techniques lend themselves to generating meaningful insights? How we do we best use this type of technol...
Beyond the Response: Eye-tracking and Facial Coding
Can you capture unconscious reactions to your communications? Can you used non-verbal cues to validate verbalized respon...
Tagged and Bagged: Adherence Monitoring and Product Sensors
Adherence is the “elephant in the room” when understanding patients experience, but how can we close the gap...
Looking Within: Galvanic Skin Response, EEF, fMRI
What if you could measure the activity of the brain? Wouldn’t that replace the need to ask questions in research? ...
Put Your Money Where Your Mouth Is: Prediction Markets in MR
How well can market research predict performance in the real world? Can we make online research more engaging for respon...
In the Blink of an Eye – Fast-Association Tests in Market Research
How do we minimise over-rationalisation in our research data? How can we better grasp a true sense of quick decision mak...
Time for a Reality Check: How Stimulus Design Impacts Your Finding
How realistic is the market research environment: are we making things too artificial? How would presenting information ...